Color, Materials, Finish
Actively contributed to CMF development for future seasons by coordinating materials, matching colour shades across various components, and ensuring consistency across product range and packaging.
2020
Atomic Austria
Duration: six months
Market research, Design management, Footwear design, Ideation and concept development, Design for manufacturing, Creation and adjustments of tech packs, Packaging design, Product visualizations
Color, Materials, Finish
Actively contributed to CMF development for future seasons by coordinating materials, matching colour shades across various components, and ensuring consistency across product range and packaging.
Packaging Design
Analysed the existing packaging and developed new concepts and variations for cardboard boxes, wrapping paper, and ski stickers. Conducted print tests and mockups, ensuring adherence to CI guidelines.
Footwear Design
Created detailed vector tech packs and design guidelines for production, and developed and adapted technical design datasheets. All work was done in close coordination with the Head of Design and the respective product teams.
Physical and Digital Prototyping
Defined break lines for future footwear designs and contributed to the redesign of soft and hard components. Converted physical prototypes into digital tech packs for production.
Sketch Development
Early design sketches for creating a winter trainer in alignment with the Atomic line aesthetics. The design research phase was limited to two weeks.
Version Casual
This is the proposal for the casual trainer variant. Images are vector renderings visualized in Illustrator.
Version Grip
A variant featuring integrated socks and a high-top design for training in the snow.
Concept Visual
This image was created as part of a later exploration process and is not affiliated with the Atomic brand or products.